How to spend less on Fluffy and Fido

As the multibillion-dollar pet industry in Canada continues to boom, more and more consumers are pulling out the plastic to spend money on their animal companions.

According to Moneris Solutions Corporation, Canada's largest debit and credit card processor, pet shops were the second-fastest growing category in credit card spending in the fourth quarter of 2012, with an increase of 7.11 per cent over 2011. The category was second only to fast food outlets. pet-spending

"People are thinking that their animals are like themselves so they're giving them more care," says Rénald Sabourin, assistant executive director of the Pet Industry Joint Advisory Council of Canada. He mentions that people are also more likely to see their pets as a member of the family -- a growing trend known as pet humanization.

Combine pet love with an increased ability to shop online from home, and it's easy to see why more people are shelling out for everything from premium pet food to squeaky toys while sitting at their computers. "Purchasing online has increased quite rapidly," says Sabourin, adding that the trend partially accounts for the increase in credit card spending.

Recent statistics seem to confirm the theory. Moneris reports that during the period of Nov. 27 to Dec. 17, 2012, the amount of pet spending online jumped by 16.89 per cent compared to a similar period in 2011.

Jeanette Brox, a certified financial planner in Toronto, says she often talks with clients about how much they spend on their pets. Many people underestimate exactly how much their animals cost them -- or could set them back in the future. "When animals are young, they don't need a lot of extra care, but when they're older they can cost a lot," she cautions.

So what can pet owners do to reduce their expenses both today and well into their pet's golden years?

  1. Be proactive about health care.
    "You have to know your animal," says Brox." There are certain breeds of cats and dogs that develop issues down the road. If you know what they are, you can prepare for them." For instance poodles are known for problematic teeth. Knowing this, you'd can invest a few dollars on tuna flavoured toothpaste and a good brushing rather than spending hundreds of dollars on dental care later at the vet.
  2. Food for thought.
    Pet food doesn't have to be expensive. Rather than spending $100 on a bag of premium food at the local pet store or vet's office, there are perfectly good, and less pricey, choices to be found at the big box stores such as Costco and Wal-Mart. Buying in bulk saves money.
  3. In fact, skip the specialty stores entirely.
    Pet stores are fun to visit and they certainly have a choice of products, but the markup can be high. A recent trip to Bulk Barn, a large food retailer in Ontario, revealed that small animal bedding there cost half of what it cost at the pet store down the street. Shop around.
  4. Think before paying for pet insurance.
    Pet insurance can be costly, and you may find you're still paying a large premium if your animal gets sick anyway. Another option? Create a pet emergency fund instead, says Brox. Set up an automatic payment system so that $20 or $30 is deposited into the account each month. By the time your pet is older and more likely to need treatment, that cash will be ready -- and you won't have to pull out your credit card to pay the bill.

See related: Save on groceries with price matching, How to claim cash rebates for mispriced merchandise

Updated March 19, 2013

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